With years of expertise underneath her belt managing two massive make-up manufacturers directly, Jacqe Yuengtian-Gutierrez can certainly supply a wealth of enterprise recommendation to those that are simply beginning within the trade.
Jacqe, the CEO and co-founder of homegrown manufacturers blk Cosmetics and Joyful Pores and skin, famous the significance of developing with an excellent product to supply.
“My greatest recommendation is be sure you create a really, superb product,” she advised GMA Information On-line on the sidelines of blk’s current occasion for his or her multi-use product, All Over Paint.
The entrepreneur stated that branding, advertising and marketing, and social media “are all secondary.”
“Folks will at all times return to you once you create an excellent product. For instance, ‘yung All Over Paint, we launched it six years in the past,” she stated.
Six years later, All Over Paint remains to be the model’s primary product. After launching 4 new shades final week, the product now boasts 15 shades to select from with a components appropriate for the cheeks, lids, and lips.
“We’ve launched so many different merchandise, however as a result of it’s simply spectacularly good, folks adore it, folks purchase it even with out watching any commercials, with out getting influenced by anybody. We haven’t seeded that product in a very long time however folks carry on shopping for it as a result of once they check it within the retailer, they see it really works,” she stated.
“So for me, on the finish of the day, when you’re a enterprise proprietor, all of it boils right down to how good your product is. You don’t must have loads of merchandise, you want to have high quality merchandise,” she added.
Jacqe agreed that it’s truly an excellent factor for the sweetness trade that extra manufacturers are popping up today.
“I began Joyful Pores and skin 10 years in the past, proper? 5 years after, I launched blk. After I did that, each manufacturers are rising double digit,” she stated.
She continued, “As a result of the penetration within the Philippines, that means individuals who use make-up, is lower than 25%. It’s shocking, however one out of each 4 girls lang ang gumagamit ng make-up. Meaning there’s 75% extra who I can convert to utilizing a make-up product.”
With extra make-up manufacturers current within the Filipino market, there are extra possibilities of manufacturers’ merchandise getting found.
“The extra manufacturers that enter, the extra noise it makes, and the extra possibilities of you changing somebody to really attempt a make-up product, proper? As a result of not everybody begins from the identical product,” she stated.
For instance, Jacque stated that there are customers whose first merchandise had been blushes, others began with lip merchandise, and so forth.
“Iba ‘yung level of entry, and one single model can not try this alone. So the extra manufacturers there are, the higher it’s for the trade,” she stated. “If I didn’t consider in that logic, I wouldn’t begin blk. Since we launched each manufacturers, it has been rising tremendously and rising very nicely.”
“Even ako naman, I’m not gonna lie and inform you that [my makeup] is all Joyful Pores and skin and blk. It has loads of different manufacturers din, as a result of I really feel like each model has one thing particular that they’ll supply, and as a girl, I would like all of it,” she added. —JCB, GMA Built-in Information
