In a daring transfer that challenges conventional magnificence norms, White Fort Whiskey has introduced Angelie “Pench” Andanar as their new calendar woman. This resolution marks a major shift within the portrayal of magnificence, particularly within the Philippines, the place tattoos have typically been considered with skepticism.
At 36, Pench, a contract mannequin and single mom from Pampanga, defies the everyday calendar woman stereotype. Her detailed and intensive physique tattoos set her aside, making her a logo of edgy magnificence and self-expression.
Pench kicked off her modeling profession in 2006 and gained notable recognition as FHM Philippines’ Girlfriend Of The Month in Might 2010. Her distinctive mixture of an angelic face and daring tattoos has established her as a distinguished influencer in magnificence, vogue, and way of life. Pench’s resilience and dedication to her craft are as outstanding as her advocacy in opposition to tattoo discrimination within the Philippines.
Pench’s collaboration with White Fort Whiskey transcends a mere modeling gig; it’s a profound assertion. White Fort, a model identified for its iconic imagery of beauties on white horses, is taking a stand for inclusivity and the celebration of various types of magnificence. By selecting Pench, they aren’t solely embracing her individuality but in addition sending a strong message that magnificence transcends standard requirements.
Pench’s advocacy in opposition to tattoo discrimination within the Philippines is a major a part of her id. Her intensive physique tattoos should not simply adornments; they’re a press release of her individuality and a problem to societal norms.
Her affect extends to Alua, a platform the place she shares unique content material together with her viewers. With over 242 pictures and 19 movies, Pench gives an insider’s view into her life and magnificence, additional solidifying her standing as a job mannequin and a voice for self-expression.
White Fort Whiskey, from Destileria Limtuaco & Co., Inc., the Philippines’ oldest distillery, has lengthy been an trade pioneer. It has embraced range and inclusivity in its advertising and marketing methods, evident within the daring decisions they make for his or her iconic calendars. Shifting away from conventional imagery, the corporate has embraced a extra inclusive and various array of personalities.
Notable examples embody vlogger Ninong Ry, identified for his charismatic and unconventional on-line presence; and Ria Atayde, who promotes physique positivity, difficult conventional magnificence requirements and inspiring a extra inclusive view of magnificence. Her involvement signifies the model’s dedication to celebrating all physique sorts.
In a equally progressive transfer, Destileria Limtuaco made a major stride in inclusivity by that includes Sassa Gurl, their very first LGBTQIA+ persona. This not solely highlights the model’s openness to various representations but in addition resonates with a broader viewers, acknowledging and celebrating the LGBTQIA+ neighborhood in a public and influential platform.
These decisions underscore Destileria Limtuaco’s dedication to breaking away from standard norms, showcasing a variety of personalities that embody the completely different points of magnificence, individuality, and empowerment within the Philippine liquor trade.
Their resolution to function Pench aligns with their historical past of innovation and breaking boundaries. The model, which has been an outlet for inclusivity since 2020, is making a major cultural impression with this marketing campaign. It’s a celebration of self-expression as an artwork kind, difficult the stigma round tattooed people and conveying that tattoos are a type of artwork and private expression.
Selecting Pench as the brand new face of White Fort Whiskey symbolizes the evolving perceptions of magnificence. It’s a transfer that not solely acknowledges tattoos as a type of magnificence but in addition celebrates the tales and experiences they symbolize. Pench Andanar, together with her compelling persona and advocacy, isn’t just a mannequin; with the help of White Fort Whiskey, she continues to be a trailblazer who redefines magnificence requirements, one tattoo at a time.
